By CESAR JOLITO III
The 30th Panaad sa Negros Festival concluded on a high note after generating a record-breaking P29.42 million in total sales, the highest in the past three years, underscoring strong public support and economic activity despite prevailing challenges.
Data released by festival organizers showed that this year’s earnings had an increase of P12.82 million compared to figures in 2025.
The steady rise in daily revenue throughout the week reflected renewed enthusiasm for the province’s flagship cultural event.
Provincial Administrator Atty. Rayfrando Diaz II emphasized that the success of the festival goes beyond financial gains.
“We can never measure the real value or success of the Panaad Festival in terms of money. Its benefits to all Negrenses and Negros Occidental are priceless,” Diaz said.
On its last day on Sunday, April 19, the festival recorded an estimated 45,000 visitors and P5.69 million in sales, contributing to a week-long surge that nearly reached P30 million.
Among the standout days, Day 3 (April 15) registered P4.36 million in sales — an increase of over P3 million from last year — while Day 6 (April 18) followed closely with P5.64 million, up by nearly P2.87 million year-on-year.
Even the opening day (April 13) posted strong numbers at P3.38 million, almost doubling 2025’s performance.
The attributed record turnout and sales to a combination of vibrant cultural showcases, expanded trade exhibits, and increased visitor participation at Panaad Park and Stadium.
The festival, known as the “Festival of All Festivals” in Negros Occidental, highlights the province’s rich heritage, local products and tourism potential.
Despite concerns such as rising fuel costs, provincial officials described the outcome as a testament to Negrense resilience and unity.
Negros Occidental Governor Eugenio Jose Lacson and the provincial government extended their gratitude to festival goers and stakeholders for their continued support.
The strong performance of this year’s Panaad Festival signals a continuing recovery and growth in local economic activity, reinforcing its role as a major driver of tourism and community pride in Negros./CJ, WDJ