Western Visayas recorded a 10.25 percent increase in tourist arrivals in 2024, generating P74 billion in tourism revenue, according to the Department of Tourism (DOT).

Tourism Regional Director Crisanta Marlene Rodriguez, during the Kapihan sa Bagong Pilipinas on Friday, March 7, said the region has over 5.9 million tourist arrivals in 2024, higher than the 5.36 million arrivals in 2023.

She cited that the region has impressive growth rates, with Capiz having the highest increase at 43.73 percent and Iloilo City hitting its one million mark in tourist arrivals.

She added that 603,171 accounted for foreign and overseas Filipino tourists, generating an estimated revenue of P10.96 billion for the period.

“These achievements stemmed from strategic initiatives championed by the DOT focused on innovation, inclusivity and sustainability,” Rodriguez said.

Aklan, home to Boracay, led in total arrivals with over 2.2 million but registered the lowest growth at 0.09 percent.

Despite a slight dip in domestic visitors, the region’s tourist numbers remain 2.13 percent higher than pre-pandemic levels.

Rodriguez added the island received 17,292 visitors from nine cruise calls in 2024, indicating continued growth and interest in Boracay Island.

“As of February this year, we have already received seven cruises, including two maiden cruises with around 12,654 passengers,” she said.

Meanwhile, discussions are ongoing regarding the review of tourism-related fees in Boracay, following concerns from stakeholders about excessive charges. (PNA)