By Jerome S. Galunan, Jr.

The Philippines Football League (PFL), which is scheduled to kick off its 2018 season next month, held a workshop on club marketing last week at the Philippine Football Federation (PFF) building in Pasig City.

“Club marketing is a crucial part of running a professional club,” said PFL Chief Executive Officer Lazarus J. Xavier. “In order to sustain a professional club, clubs must exhaust all means of marketing efforts to raise the standard of the sport in the country.”

Following the close of its inaugural season last year, FC Meralco Manila and Ilocos United FC both announced they were ceasing operations and would not be fielding teams for the subsequent season.

The session was the second of three workshops, with the third focused on match organization./JSG, WDJ