The Iloilo Provincial Board approved an ordinance earlier this week affirming the new tourism tagline for the province as “It has to be Iloilo.”

The previous slogan was “It’s got to be Iloilo.”
According to Board Members Marcelo Valentine Serag and Demy Sonza, the new tagline was adopted for “easier recognition.”
Aside from tourism, the slogan will also be used for promoting local business investment./WDJ