The Association of Negros Producers (ANP), with support from the Negros Occidental provincial government, launched last June 6, the 38th edition of the Negros Trade Fair (NTF), the country’s longest-running private sector-led provincial trade fair.

The fair with the theme “Halad,” which means offering in Hiligaynon, will be held at Glorietta 2 Palm Drive Activity in Makati City from September 17 to 22, 2024.

Governor Eugenio Jose Lacson, in a message read by executive assistant Charina Magallanes-Tan, said the ingenuity of the Negrense producers continues to open opportunities for small and medium enterprises on both local and international platforms and paves the way for sustainability.

“The story of the NTF is one of resilience, ingenuity, hope, and courage of the Negrense spirit. For me, that initiative of our Negrense women can be akin to a ‘halad,’ with them offering the fruits of their labor as an alternative source of income,” he told the ANP members and partners during the launch held at the Capitol Social Hall here.

The annual trade fair, which features about 100 booths selling Negrense-made food products, crafts, fashion, and homestyle items, returns for the third time since 2022 after a two-year respite due to the coronavirus disease 2019 (COVID-19) pandemic.

Last year, the six-day trade fair raked in about P40 million in total sales, slightly higher than the P39 million gained in 2022.

This year’s fair embodies the spirit of generosity and unity that defines the Negrense community, the ANP headed by President Arlene Infante said in a statement.

Mary Ann Colmenares, 38th NTF co-chairperson, said the ANP uses the image of an orchid, created by artist Stephanie Lindaya, to represent the promise to preserve and nurture Negros’ natural and cultural treasures for generations to come. (PNA)