“Being there for a child is the most noble thing a toy can do.”

This quote comes from an authority on toys and kids, Woody from “Toy Story.” Just like Woody, SM Store believes that toys are meant to be passed on and shared to the next generation of kids.

Through their Share-a-Toy campaign, SM Store is once again welcoming its customers who are ready to share their favorite toys to the less fortunate. Continuing to be a platform where customers can give back, shoppers can now fill a child with joy this Christmas season every time they drop by an SM Store.

Set up in all SM Store and Toy Kingdom branches nationwide, every customer now has the chance to be a Santa Claus to a kid who needs to smile this season.

Shoppers can donate preloved or new toys at any SM Store and Toy Kingdom branches nationwide up to Dec. 31, 2022. They may shop in-store, or order via SM Store Personal Shopper. They can also send a message on SM Store’s Facebook Messenger.

For every donation made, shoppers get a P100 discount voucher. Making a child happy this holiday season just got easier. Find out more about “Share A Toy” through this link. As December heralds the most wonderful time of the year, SM Store’s Share a Toy is a reminder that sharing is the best way to spread the holiday cheer.

For more updates and ways to donate, visit www.thesmstore.com and follow its social media pages @thesmstore on Facebook, Instagram, and Twitter.