Toyota Motor Philippines (TMP) brought back waku-doki this year with a bigger and better motorsports program, the Vios Racing Festival.
The country’s number one automotive brand started the festival this summer with the Vios Autocross Challenge on April 28, 2019, 9:00 a.m., at Block 16, Mall of Asia open grounds.
Admission was free and many came and supported their favorite celebrity racers Gerald Anderson, Daniel Matsunaga, Chie Filomeno, Gretchen Ho, Aubrey Miles, Troy Montero, and Fabio Ide as they competed at the autocross tracks with other racers.
And in one of the Vios Racing Festival’s many twists, Toyota owners got the chance to be official racers at the Vios Autocross Challenge.
What exactly is the Vios Autocross Challenge?
“Toyota wants to make racing an accessible sport for the ordinary Filipino by providing an extraordinary opportunity to get themselves started, fueled by their passion for motorsports,” said TMP President Satoru Suzuki.
The Vios Autocross Challenge is a new addition to the standard circuit racing format. It is a timed competition wherein drivers navigate through an obstacle course one at a time, aiming to finish the track within the shortest lap time possible.
This new format is more amateur-friendly than a standard circuit race, where all participants are simultaneously racing against each other. The adrenaline factor is retained through several mechanics which highlight driving precision: for example, every pylon hit adds 2 seconds on top of the racer’s final lap time.
In order to promote a more inclusive racing scene that fosters friendly competition, drivers from different backgrounds are invited: celebrities, social media influencers, car club members, new Vios owners, motoring journalists, and now even loyal Toyota patrons.
The Toyota Vios Racing Festival was held in cooperation with Bridgestone; supported by Petron, Motul, and Rota; and other sponsors Brembo, Denso, AVT, 3M, OMP, and Tuason Racing.
For more updates on Toyota events and promos, visit TMP’s official website at www.toyota.com.ph and follow the official Facebook page. (PR
