SM City Bacolod has been celebrating denim all month, with up to 70 percent discounts on various denim products. The ‘Do Denim’ event comes to a close on Sunday, July 29, with a MassKara parade beginning at 5:00 p.m., beginning in the north wing main atrium.

Throughout the month, mallgoers have enjoyed fashion shows every weekend, featuring styles from The SM Store, Dickies, Surplus, Levi’s, Forever21, Blued, H&M, ForMe, Uba Laba, The North Face, among others.

Influencers 2 French in Manila, along with Blackout Models, modeled various fashions in the shows.

SM City Bacolod also featured a denim photo wall for Instagram and Facebook selfies and check-ins.

Meanwhile, SM City Iloilo, SM City Puerto Princesa, and SM Seaside City Cebu will also be holding ‘Do Denim’ culminating events./WDJ