DTI campaigns for ‘Balik Eskwela Diskwento’

Posted by watchmen
May 18, 2018

The Department of Trade and Industry’s (DTI) office in Antique is urging enterprise owners to join the province-wide “Balik Eskwela Diskwento” from May 30 to June 3.

DTI-Antique information officer, Lynna Joy Cardinal, said that they met with businessmen and their representatives on Monday to enlist their support for the annual activity before school opens.

“We are encouraging the stall owners, particularly at the San Jose de Buenavista Business Park, to join in the promotional sale,” Cardinal said, adding that the Gaisano, Robinson’s Mall and Unitop have again signified their intention to participate.

“We appeal to the corporate social responsibility of the other stores to provide discounts to students,” she said.

With the list of participating stores to be finalized on May 25, the DTI office requested businessmen to coordinate with them so their stores could be included in the tarpaulin and in their media promotions.

Last year, the DTI generated a total income of P1.4 million from 15 participating stores that gave discounts to 10,777 buyers.

“We hope to again reach last year’s sales, if not exceed it,” Cardinal said. (PNA)

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