By Dominique Gabriel G. Bañaga

Sugar Regulatory Administration (SRA) head, Atty. Anna Rosario Paner, said, while she cannot “quantify” the impact of sugar industry’s Coca-Cola boycott, she expressed confidence that it was successful.
“I don’t have personal information or firsthand information about the extent of the impact, but there is some impact,” she asserted. “It sent a strong message.”
Paner added the issue goes beyond sales, and more about the relationship with consumers.
Meanwhile, she revealed the SRA recently wrote a letter to the Department of Trade and Industry (DTI) requesting a reduction in the retail price of sugar.
“The average retail price of refined sugar should at least be P50,” Paner stated.
She noted sugar is retailing around P56, which she called “expensive.”/WDJ